Brief
For the Olympic Games, Swisscom and HTC partnered as sponsors and wanted to create a memorable campaign to increase awareness and sales of HTC phones and accessories. The idea was to move beyond traditional listings and develop a highly engaging micro-website that would tap into the excitement of the Olympics and keep users actively involved.
Approach
As the AI Director, I led the creative direction and concept development for the campaign, merging product promotion with a gamified experience tied to the excitement of the Olympic Games.
I conducted user research to uncover what could truly engage visitors beyond traditional product browsing. This led to the idea of embedding a browser-based football game that worked seamlessly on desktop (via keyboard) and mobile (with on-screen controls).
I directed the UI design for both the microsite and the game experience — shaping everything from wireframes to high-fidelity visuals. I also oversaw the 3D environment and branding, ensuring every touchpoint was cohesive, clear, and engaging. The result was a playful, intuitive platform that not only elevated the brand but deeply connected with users.
Impact
The gamified experience massively improved engagement. Users were more likely to explore the site, play the game, and use prize discounts to purchase HTC products. The result was over 40x more sales compared to Swisscom’s regular homepage. The campaign also received strong positive feedback from users for its creativity and interactivity.