Product pages sell products. Games sell experiences — and experiences convert. We turned an HTC phone campaign into a browser-based football game during the Olympics, and sales jumped 40x compared to standard listings.
The Impact
- 40x more sales than Swisscom’s regular homepage
- Browser-based game working on desktop and mobile
- Gamified shopping — play, win discounts, purchase
- Strong user feedback for creativity and interactivity
A product campaign disguised as a football game. Users played, won discounts, and bought HTC phones — converting at 40x the rate of standard product pages.
The Challenge
Swisscom and HTC partnered as Olympic sponsors and needed a campaign that would cut through the noise. Standard product listings weren’t going to work — they needed something that matched the energy of the games.
The goal: a micro-site that keeps users engaged long enough to convert, while tapping into Olympic excitement.
The Solution
We embedded a browser-based football game directly into the product experience. Play on desktop with keyboard, or mobile with on-screen controls. Win discounts. Use them to buy HTC phones and accessories.
Creative direction — I led concept development, merging product promotion with gamification.
User research — discovered that engagement, not features, would drive conversion.
UI design — wireframes through high-fidelity visuals for both micro-site and game.
3D environment — oversaw branding and visual cohesion across every touchpoint.
The result: a playful platform that users actually wanted to spend time on — and that converted at 40x the normal rate.
Results
Users played the game, explored the site, and used their prize discounts to purchase. Sales were 40x higher than Swisscom’s regular homepage. The campaign proved that gamification isn’t just engagement theater — it drives real revenue.
