Solving complex problems since 1999. • From Human for Humans •
I wear many hats — from Product Design and Design Systems to Code, Leadership, and Mentorship.
Selected work
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Electrolux Logistics System
Role
Lead Product DesignerPlatform
Logistics CMSAreas
Design System, Strategy, UX ResearchThe new system replaced manual Excel tracking with a centralized, automated platform—giving Electrolux a clear, real-time view of how many products were in the warehouse, rented out, or under repair. It streamlined the shipment and repair processes, and improved overall operational efficiency—speeding up daily workflows by over four times.
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Scandic Hotels Mobile App
Role
Art Director, UX DesignPlatform
Android, iOSAreas
Design System, Product Design, UX ResearchBackground Scandic is the largest Nordic hotel chain, with a loyal customer base but a mobile app that was struggling to meet expectations. At the time I joined the project, the app had a 2.3-star rating on the App Store — a clear signal that users were experiencing frustration and friction. The design was inconsistent,…
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Scandic Colors: Never Alone, Always in Harmony
Role
Art Director, Project leadPlatform
All digital platforms and print materialsAreas
Brand, StrategyScandic Hotels needed a unified color strategy across six countries. I created a system of pre-paired color sets to ensure brand consistency in both print and digital, making it easier for teams and agencies to stay aligned.
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Scandic Hotels. Connecting Teams and Branding Across Platforms
Role
Art Director, UX DesignPlatform
Android, E-Commerce, iOS, TV, WiFiAreas
Brand, Design System, Product DesignScandic’s design system was a giant — and not always in a good way. It had grown over several years without a solid foundation, and as a result, inconsistency piled up fast.
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Scandic Hotels TV App
Role
Art Director, UX ResearchPlatform
TVAreas
Brand, Design System, Product DesignWe brought real-time hotel info to the Scandic TV app, cutting the need for printed materials — while making it easy for guests to stream their own content.
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CMS for creating video apps, front end builder
Role
Lead Product DesignerPlatform
Android, Fire, iOS, Roku, TV, Web PlatformAreas
Product Design, Strategy, UX ResearchA flexible front-end builder created for Accedo’s customers — not the end-users. Broadcasters and content owners can configure layouts, brand styles, and modules to instantly deploy consistent video streaming apps across TV, mobile, and web without touching any code.
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Interested to see more?
The above is just a glimpse of what I’ve accomplished over the past 25 years.
Feel free to explore more of my work.
Teaching Design. Empowering Developers.
I offer courses that bring together design and development, focusing on design systems, Figma tokens, and utility frameworks like TailwindCSS. Learn how to build cohesive websites with a strong design foundation and effective coding practices. Plus, dive into open-source contribution with free Gutenberg blocks and code collaborations.
WP Tailwind Hero
Discover how design systems and tokens drive consistency and efficiency in your designs and code. Learn how design logic, structure, and UX come together to create a seamless experience.
Build Websites with visual builders
Build websites seamlessly using visual builders and utility classes (tokens). Learn how to leverage these powerful tools to create consistent, responsive designs with ease.
Code Snippets Collection
I contribute to a library of efficient code snippets, featuring lightweight CSS interactions, dynamic JS and GSAP animations, and powerful PHP functions to enhance web development.
Others about me
