I focus on showcasing only a few projects—each selected to highlight how I think, the tools I use, and the outcomes I aim for. These aren’t just case studies—they’re a reflection of my process, curiosity, and care in building useful, human-centered digital products.
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Background Scandic is the largest Nordic hotel chain, with a loyal customer base but a mobile app that was struggling to meet expectations. At the time I joined the project, the app had a 2.3-star rating on the App Store — a clear signal that users were experiencing frustration and friction. The design was inconsistent,…
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Scandic Hotels needed a unified color strategy across six countries. I created a system of pre-paired color sets to ensure brand consistency in both print and digital, making it easier for teams and agencies to stay aligned.
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Scandic’s design system was a giant — and not always in a good way. It had grown over several years without a solid foundation, and as a result, inconsistency piled up fast.
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We brought real-time hotel info to the Scandic TV app, cutting the need for printed materials — while making it easy for guests to stream their own content.
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A flexible front-end builder created for Accedo’s customers — not the end-users. Broadcasters and content owners can configure layouts, brand styles, and modules to instantly deploy consistent video streaming apps across TV, mobile, and web without touching any code.
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I believe every solution has multiple paths. I’m the one they call the tab master—always opening too many at once, just to explore every option and find the best way forward.
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To increase transparency and improve conversions, we designed department-specific micro-websites for Helsana. This helped surface key offerings, boost SEO, and guide customers more clearly toward the services they needed.
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To help potential customers understand how a single CMS could generate fully branded, native video apps with animations across platforms, we built a simplified, visual promo site—converting complex tech into clear steps and boosting conversions.
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We created a playful winter-themed micro-website for Swisscom’s seasonal campaign, turning boring phone listings into a delightful shopping experience. With a custom 3D snowman mascot and a strong creative narrative, the campaign drove conversions up by more than 20x compared to the regular homepage.
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Brief At the moment developers and designers are still working in localhost. Create staging website. Pull database to sync. Then push changes to the server to present it it to the client. Pull database to sync. Merge Staging to Live. Work again. Not try to introduce two more developers. Solution with Scripts Organizer With Scripts…
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We created a gamified micro-website for Swisscom and HTC during the Olympic Games, combining a browser-based football game with product promotions—boosting engagement and increasing sales over 40x compared to the standard homepage.
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Creating a social app for UK football fans to connect, travel, and celebrate matchday together.
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Brief: At HelloFresh, our aim is to make cooking enjoyable and approachable for everyone. Our emphasis is on delivering quality ingredients and delicious recipes to our customers. One of the biggest challenges that the HelloFresh website faces is to clearly communicate what we do to uninformed visitors. Our customers especially have trouble understanding that we…
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To be honest, keeping the content of my product design portfolio up to date is time-consuming.
I will only maintain a few projects to showcase my latest approach to solving problems,
my design process, and the tools I use.
The rest of the projects are not maintained in terms of content. Most of that work below has done more than 10 years ago. Some projects may be broken due to redesigning the website, changing plugins, or technology. I will keep them only as a preview that I have done a variety of projects. You may take a peek, but don’t hold the grudge if the content inside is not pixel perfect.
Cleaning validation software for the pharmaceutical industry. This is a sales website for pharmaceutical software. Here we outlined all the benefits so you can get familiar with it before you decide if you are going to request a demo.
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This blog hopes to help you navigate through what to do, in each stage of your move. Learn from us! This is a nonprofit blog. Help us with share and contributions. Everybody can write a blog post and I will be happy to publish it. As a non-profit blog, I don’t have time or budget…
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Shopping application for iOS that have more the 30 categories. With a lot of white spaces, clean typography and light outlined iconography I managed to design the app that doesn’t look overcrowded and easy to find what you are looking for. For this project, I did design for application and branding as well.
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Ordering website for economic tasty meals for busy working professionals. The balance was between the premium restaurant and fast food. I make it as a premium restaurant it will look like food is too expensive or there is some catch. If we make it as the regular fast food we will miss a point what…
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This is small and new law office firm that still doesn’t have content to showcase but they still need to be present on the web. For this particular case, I created one pages website with clear phone contact and call to action to scroll to contact form. When you visit the website first what you…
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It’s not that you do not trust your children, but is always good to have an extra pair of eyes just to be sure. Driving can be exciting and you can always press a gas pedal little harder. In case your child does that you will get an SMS informing you that he or she…
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I still remember the first time I came across the term “User Experience Designer”. It was years ago, embedded in the email signature of a friend of mine—someone whose job I never quite understood. So I asked him. His answer fundamentally changed how I designed websites from that day forward. Not because of what he…
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If you are watching european football you must know Sasa Ilic Goalkeeper. Once a sportsman always a sportsman. He finished his professional football career and now he sharing his healthy life and exercising knowledge to other people. Hotel stationed in Tivat will be done on spring. Till then we made online website presentation for what you can expect when…
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website update Hammer got new owner. It’s not longer under riot development. Steve from Bich.io is really nice guy who is trying to put it up on new legs with community. Fixing bugs and adding new features that users asking for that’s needed for best practice. So I wanted to help him as well. Website…
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Since I do not do too much package design I will group projects under one roof.
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Project made in Entypo.ch agency for Swisscom.
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Project made in Entypo.ch agency for Swisscom and Samsung Galaxy S4.
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3D Mockup for packaging design for caviar that should be delivered in ice packaging.
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Local coffee bought place where was famous Yugoslavian sox factory. Factory was build in communist time so we wanted to keep that feel. Beside communist feel we capt the name as well: “Udarnik”. Udarnik (Russian: уда́рник; IPA: [ʊˈdarnʲɪk]) is a Russian, Bosnian, Croatian, Serbian and Slovenian term for a superproductive worker in the Soviet Union…
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It’s nice when you see that big brands such it Knorr still use logo that you did for their manifestation back in 2010. Back in 2010 I designed logo and print material for their manifestation Student Chef of the Year. I do some research to find some images so I don’t have just photoshop mockups…
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We all know Coca-Cola brand and their campaignings. I was working in LPT Publicis Groupe in Serbia as a graphic designer and I had pleasure to do visual adaptation for entire area of Serbia and Montenegro. For you who don’t remember the video add here is the link.
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It’s nice when you have free time. When I have it I like to draw illustrations. This Koi Fish I draw 4 years ago and I upload it to reming me that I need to have more free time…
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Monitoring Software just got polished. Clean web design. Bootstrap grid. Custom designed icons for each section.
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Always give your best and everything will finish the best. This was nice small project. Logo, small print adds and menu and website design on the end. Custom typography for the logo in two letters (Cyrillic and Latin). For the pattern I used pattern form the wall that was originally made a hundred years ago. Warm colors than…
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