Product listings don’t sell phones — stories do. We turned Swisscom’s winter sale into a playful experience with a 3D snowman mascot, and conversions jumped 20x compared to the standard homepage.
The Impact
- 20x higher conversion than Swisscom’s main homepage
- Custom 3D mascot driving brand recall
- Storytelling + e-commerce merged into one experience
- SEO boost through dedicated campaign micro-site
A winter campaign that turned boring product listings into an engaging shopping experience. The 3D snowman mascot made the campaign memorable — and drove conversions 20x higher than the standard homepage.
The Challenge
Swisscom needed to boost seasonal sales for mobile phones and accessories. The problem: standard product listings don’t excite anyone. Technical specs don’t drive impulse purchases.
The goal was a dedicated micro-site that would stand out — driving conversions while bringing charm and delight to the shopping experience.
The Solution
We built a playful winter narrative around a custom 3D snowman mascot. The snowman became the campaign’s face — holding featured phones, wearing headphones, interacting with products.
This wasn’t decoration. It tied the entire experience together and created instant brand recall. The micro-site merged storytelling with e-commerce: engaging journey, products front and center, easy path to purchase.
Results
The campaign exceeded expectations. Conversion rate was 20x higher than the main Swisscom homepage during the same period. Proof that storytelling and creativity can dramatically outperform standard product presentations.
