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Website of Serbian president

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Bridging product design and development to help teams build scalable, high-quality digital products.

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Think Tank Video App

Related projects

01 Winter

Swisscom Winter campaign

  • 20x higher conversion than Swisscom’s main homepage
  • Custom 3D mascot driving brand recall
  • Storytelling + e-commerce merged into one experience
  • SEO boost through dedicated campaign micro-site
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Scandic Colors

From 1,000+ color variations to 20 — building Scandic’s accessible color system

  • 20–25% increase in customer trust and loyalty through consistent visual identity
  • 6 countries unified under one scalable color system
  • AAA accessibility achieved with APCA-tested color pairings
  • 40% faster design decisions with pre-paired color combinations
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Rethinking in – room TV – from channel surfing to guest experience hub – Scandic TV

Rethinking in-room TV — from channel surfing to guest experience hub

  • €10M annual savings through channel and printing cost reduction.
  • 100% hotel rollout achieved across all properties.
  • 60%+ guest adoption of digital solution.
  • 450+ tons paper waste eliminated supporting sustainability goals.
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Marko Krstić • Last updated 2026

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