Product-focused generalist
Leading projects from deep user research and design systems to scalable, production-ready products.
Selected work
Electrolux Logistics System
Role:
Platform:
Areas:
- €4M monthly gain with +80%
- Boosted shipment speed
- 20% faster app delivery through design system foundation
Scandic Hotels Mobile App
Role:
Platform:
Areas:
- 2.0 → 4.6 app rating improvement achieved on App Store
- Increased number of monthly downloads by + 7 000
Scandic Colors: Never Alone, Always in Harmony
Role:
Platform:
Areas:
- 20–25% increase in customer trust and loyalty through consistent visual identity.
- Boosted brand recognition with unified design system.
- Measurable impact tracked via surveys and digital engagement metrics.
Scandic Hotels. Connecting Teams and Branding Across Platforms
Role:
Platform:
Areas:
- 2 Nordic awards won in a row for Best Hotel Website.
- 40% maintenance saved by rolling out design system.
- €2M saved in 6 months through A/B testing
Scandic Hotels TV App
Role:
Platform:
Areas:
- €10M annual savings through channel and printing cost reduction.
- 100% hotel rollout achieved across all properties.
- 60%+ guest adoption of digital solution.
- 450+ tons paper waste eliminated supporting sustainability goals.
CMS for creating video apps, front end builder
Role:
Platform:
Areas:
- $40M first-year revenue with B2B product launch
- 10 native platforms supported through delivered design system
Interested to know more?
The above is just a glimpse of what I’ve accomplished over the past 25 years.
My latest exploration with Ai
In this video, I demonstrate how my latest product can generate custom Gutenberg blocks using a single prompt or by pasting a link to a Figma file.
Teaching Design. Empowering Developers.
I offer courses that bring together design and development, focusing on design systems, Figma tokens, and utility frameworks like TailwindCSS. Learn how to build cohesive websites with a strong design foundation and effective coding practices. Plus, dive into open-source contribution with free Gutenberg blocks and code collaborations.
WP Tailwind Hero
Discover how design systems and tokens drive consistency and efficiency in your designs and code. Learn how design logic, structure, and UX come together to create a seamless experience.
Build Websites with visual builders
Build websites seamlessly using visual builders and utility classes (tokens). Learn how to leverage these powerful tools to create consistent, responsive designs with ease.
Code Snippets Collection
I contribute to a library of efficient code snippets, featuring lightweight CSS interactions, dynamic JS and GSAP animations, and powerful PHP functions to enhance web development.
Others about me
Ready to start?
Whether it’s design systems, WordPress Themes/Plugins/Blocks, or UX challenges
let’s make it happen.