Product Designer
focused on strong UX, scalable UI systems,
& real delivery
Last 15 years I help teams turn complex products into clear, usable experiences — from strategy to shipped solutions.
If you’re looking for a product designer who brings structure, clarity, and strong execution to your product:
My values
- Clarity over complexity
- Systems over one-off solutions
- Usability over visual noise
- Collaboration over handoff
- Shipping over theory
What I do
- Design UX foundations for complex products
- Build scalable UI and design systems
- Define clear user flows and interaction models
- Reduce complexity and cognitive load
- Deliver designs that scale beyond launch
How I work
- Understand the problem and constraints
- Align user needs with business goals
- Design flows, systems, and interfaces that scale
- Validate early, iterate fast
- Deliver designs that developers can actually build
I design with delivery in mind from day one.
Experience & impact
- Product Designer / Art Director at a leading Scandinavian hotel group (280+ hotels)
- Leading UX for mobile app and e-commerce platforms
- App rating improved from 2.3 → 4.6 through continuous UX iteration
In 2022
WebdesignerDepot.com featured my own product as one of the most exciting new tools for designers.
In 2021
A tutorial I have created using my product was adopted as the official way to integrate GSAP animations with WordPress.
In 2020
Scandic Hotels E-commerce platform was awarded second year in a row, as the best in the Scandinavian market.
2019
Scandic Hotels E-commerce platform was awarded, as the best in the Scandinavian market.
2018
Since I joined, Scandic Hotels app’s rating
has increased from 2.3 to 4.6—a result of thoughtful UX, continuous iteration, and strong collaboration between design and development.
Interested to know more?
If you’re building a complex product and need clarity, structure, and strong UX delivery — let’s talk.