The Impact
- 50,000+ downloads in the first two months
- 4.3-star rating from users
- 1 month from kickoff to launch
A social app that turned matchday chaos into a seamless experience. UK football fans could check fixtures, book travel, and find where to meet friends — all in one place.
The Problem
UK football fans were juggling multiple apps and websites just to plan a matchday. Check fixtures in one place. Book hotels somewhere else. Find transport on another. Text friends to figure out where to meet before the game.
The goal: one app that brings it all together — fixtures, hotels, transport, and social meetups in a seamless experience.
The Process
User flow — mapped the full user journey in Miro. Every interaction for stakeholder alignment before any wireframe or visual design.
User research — conducted sessions to identify friction points. Watched where people got stuck, gathered feedback, iterated on the UX before moving to UI.
Visual design — clean, intuitive, mobile-first. Users needed to find information fast, often on the go heading to a match.
Interaction design — animated key interactions in Principle so developers understood exactly how things should behave. No detail lost in translation.
MVP prioritization — helped define what shipped first and guided rollout planning to hit the aggressive timeline.
The Solution
A single app for the complete matchday experience:
Fixtures — see when your team plays at a glance.
Hotels & transport — book nearby accommodation and travel directly in the app.
Social meetups — pin bars and restaurants where you’re meeting friends before and after the match.
One flow — everything connected, no app-switching, no friction.
Result
Launched in under a month. 50,000+ downloads within two months. 4.3-star rating from users. The app connected fans across the UK and made matchday planning effortless.
