Brief
The goal was to create a social application for UK football fans — one that goes beyond just checking fixtures. Fans needed a way to easily find out when their favorite team is playing, book nearby hotels or transport, and pin bars or restaurants where they could meet friends before and after the match. The app had to bring all of this together in one seamless experience.
Approach
I led both the UX and UI for this project. I started by wireframing the full user journey in InVision, ensuring clarity in flows and functionality. Once all pages were linked, I created a clickable prototype for stakeholder alignment and early testing.
To validate the user experience, I conducted research sessions and gathered feedback to identify friction points. After resolving those, I refined the UX and moved into designing the full interface. The UI was crafted to be clean, intuitive, and mobile-friendly — ensuring users could find what they needed quickly, especially on the go.
To support developers and streamline implementation, I used Principle to animate key interactions, so behaviors were clear and no detail was lost in translation. I also assisted in prioritizing features for the MVP and guided rollout planning.
Result
We launched the app in less than a month. Within the first two months, it reached over 50,000 downloads, earning a 4.3-star rating from users. The app successfully connected fans across the UK and made matchday planning more fun and effortless.