Transformed Scandic’s in-room TVs from passive entertainment into an active guest touchpoint — replacing print materials, enabling emergency alerts, and streamlining hotel communication across 280+ locations.
The Impact
- €10M annual savings through channel and printing cost reduction.
- 100% hotel rollout achieved across all properties.
- 60%+ guest adoption of digital solution.
- 450+ tons paper waste eliminated supporting sustainability goals.
The TV became more than entertainment. Guests get real-time hotel info, emergency alerts reach every room instantly, and staff no longer print or distribute in-room materials.
Challenge
Scandic has 280+ hotels. Every room had a TV used mostly for channel surfing — and a stack of printed materials that were expensive to update and easy to ignore.
The challenge: turn the TV into a real touchpoint. Replace print. Enable real-time communication. Make it useful, not just decorative.
The Starting Point
The existing interface was a standard channel grid. No personalization, no guest services, no connection to the hotel. The TV was an afterthought, not a touchpoint.
Solution
We designed six core capabilities — each solving a real operational or guest experience problem:
Personalized Greeting
TV turns on at check-in with a welcome message. First impression, handled.
Adaptive Theming
Light mode by day, dark mode at night — automatic or manual override.
Emergency Alerts
Three alert types: stay in room, evacuate, informational. TV overrides content, optional alarm. No staff going door-to-door.
Casting
Simple instructions for iOS/Android casting. Guests bring their own content — reduces channel licensing costs.
TV Payments
Premium channels purchasable via PIN, charged to room bill. Frictionless upsell.
Digital Hotel Info
Restaurant hours, local events, hotel news — CMS-driven, always current. Replaced printed brochures entirely.
Process
No legacy constraints, just clean execution.
Greenfield project — we followed the full cycle:
Research → Wireframes → Testing → UI → Development → Testing → Iteration.
Design System with all UI
Built in Sketch, not Figma. We kept the entire project in one file for easier tracking and handoff.
Finished product
The final system: dark and light themes, real-time alerts, casting support, and CMS-driven content — all running on hotel TVs across Scandic’s network.
