One CMS replaced months of custom development per client. Media companies build branded streaming apps without writing code — launching faster, scaling easier, staying consistent across every screen.
Accedo Studio Standard is a dynamic content management platform that enables the creation of customized video applications across 10 platforms, including iOS, Android, TVOS, Android TV, Fire TV, Roku, Web, and Cast, allowing for seamless deployment and consistent user experience across all devices.
The Impact
- $40M first-year revenue with B2B product launch
- +10 platforms supported through delivered design system
- Zero code required for client app customization
One CMS, ten platforms. Broadcasters and content providers build and launch streaming apps without writing code — configuring once, deploying everywhere.
Challenge
Accedo’s clients — broadcasters, media companies, content providers — needed video streaming apps across smart TVs, mobile, and web. Building custom apps for each platform was slow, expensive, and inconsistent.
The goal: create a platform where non-technical teams can build branded streaming apps across 10 platforms from a single interface.
Solution
A modular front-end builder that puts app creation in the client’s hands:
Design System Reusable components — buttons, carousels, cards — customizable per brand. Built once, adapted everywhere.
Modular Page Builder Pre-defined templates (home, detail, player) with drag-and-drop modules: hero banners, continue watching, categories. No code.
Cross-Platform Logic Every module works across smart TVs, iOS, Android, and web with minimal platform-specific tweaks.
Branding Configurator Colors, fonts, logos, UI styles — set globally, applied instantly across all app versions.
UX Prototyping Interactive prototypes and documentation for Accedo’s internal teams to test and implement faster.
Process
Sole UI/UX designer across 10 platforms, each with its own developer. I worked surrounded by every device — mobile, desktop, TV — maintaining real-time preview of the product.
Most of my work happened on whiteboards, not Figma. Mapping behaviors, defining rules, guiding developers through implementation. In multi-platform projects, shared logic beats pixel-perfection.
Micro-interactions
Details matter across platforms. I prototyped interactions for each environment — shelf focus on tvOS, parallax scrolling on iOS, picture-in-picture on web — ensuring the system felt native everywhere.
Results
One Setup, All Platforms Design once, launch across smart TVs, mobile, and web — consistent experience and identity.
Faster Time-to-Market Pre-built modules saved clients months of design and development.
Non-technical Friendly Teams without designers or developers could configure and launch streaming apps.
Scalable Accedo onboards new clients faster with minimal overhead.
