Accedo Studio Standard is a dynamic content management platform that enables the creation of customized video applications across 10 platforms, including iOS, Android, TVOS, Android TV, Fire TV, Roku, Web, and Cast, allowing for seamless deployment and consistent user experience across all devices.
This project wasn’t made for viewers — it was built for Accedo’s clients, such as broadcasters and content providers. The goal was to create a flexible platform where these clients could build their own video streaming apps across multiple platforms without needing to write code.
We designed a modular front-end builder that allows Accedo’s customers to fully control the look and feel of their apps: from branding and layouts to page structure and content modules. Instead of starting from scratch for each platform (smart TVs, mobile, web, etc.), they could configure everything once and deploy it everywhere — while keeping the content and experience consistent.
Scope
Design System: Built a comprehensive system of reusable UI components with flexibility to adapt to various branding needs. Every element — from buttons to carousels — could be customized and repurposed across clients.
Modular Page Builder: Created a structure where clients could assemble apps using pre-defined modules and templates (e.g. home page, detail page, player, etc.), mixing and matching components like hero banners, thumbnails, categories, or continue-watching lists.
Cross-Platform Logic: Ensured that every module and layout worked seamlessly across smart TVs, iOS/Android apps, and web platforms with minimal platform-specific adjustments.
Branding Configurator: Enabled clients to set up colors, fonts, logos, and UI styles globally — instantly applying their identity across all versions of their apps.
UX Prototyping: Delivered interactive prototypes and documentation that helped Accedo’s internal teams test and implement the builder more efficiently.
Learnings
Working as the sole UI/UX designer on this large-scale project came with big challenges — and even bigger opportunities to grow.
I was responsible for defining the logic, user experience, and design direction across 10 different platforms, each managed by its own developer. Surrounded by every device — from mobile and desktop to TV screens — I maintained a full, real-time preview of the product in development.
Instead of focusing on a single design system that would never translate perfectly across all platforms, I built a logical system. Most of my work happened on whiteboards, not in Figma — mapping behaviors, defining rules, and guiding developers through the implementation. I learned that in multi-platform projects, flexibility, communication, and a shared logic are more powerful than pixel-perfection.
Microinteractions
Shelf module dealing with item over the title (tvOS)
Show more with parallax (iOS)
Exploring row space change on scroll (Web)
Picture in picture ( Web )
Details page (Web)
Collection page, used for Sessons and TV Shows (iOS)
Details page (Android TV)
Impact
One Setup, All Platforms: Clients could design once and launch their app across smart TVs, mobile, and web — keeping a consistent user experience and visual identity.
Faster Time-to-Market: By using the builder and pre-designed modules, Accedo’s customers saved months of design and development work.
Non-technical Friendly: Even teams without in-house designers or developers could configure and launch streaming apps using this intuitive visual system.
Scalable & Maintainable: Accedo can now onboard new clients faster and maintain a growing ecosystem of applications with minimal overhead.