Product-focused generalist

Leading projects from deep user research and design systems to scalable, production-ready products.

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Explore Projects

Selected work

Electrolux Logistics System

Replacing manual Excel tracking with a centralized, automated logistics CMS to provide real-time visibility and streamline inventory, shipment, and repair workflows.

€4M monthly gain with +80%
8x Boosted shipment speed
20% faster app delivery through design system foundation

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From 1,000+ color variations to 20 — building Scandic’s accessible color system

Unified Scandic’s fragmented color palette across six countries into a scalable, accessibility-first system with pre-paired combinations.

20–25% increase in customer trust and loyalty through consistent visual identity
6 countries unified under one scalable color system
AAA accessibility achieved with APCA-tested color pairings
40% faster design decisions with pre-paired color combinations

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Rethinking in-room TV — from channel surfing to guest experience hub

Transformed Scandic’s in-room TVs from passive entertainment into an active guest touchpoint — replacing print materials, enabling emergency alerts, and streamlining hotel communication across 280+ locations.

€10M annual savings through channel and printing cost reduction.
100% hotel rollout achieved across all properties.
60%+ guest adoption of digital solution.
450+ tons paper waste eliminated supporting sustainability goals.

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From 2.3 to 4.6 stars — rebuilding trust in Scandic’s mobile app

Transforming a struggling 2.3-star hotel app into a 4.6-star experience through accessibility-first design, a unified design system, and user research-driven improvements.

2.3 → 4.6 App rating improvement achieved on App Store
+ 7000 monthly downloads increase
3x increase in mobile check-in usage

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Rebuilding Scandic’s design foundation — alone, then together

2 Nordic awards, €2M saved — building Scandic’s cross-platform design system

2 Awards won in a row for Best Nordic Hotel Website.
40% saved on maintenance by rolling out design system.
€2M saved in 6 months through A/B testing

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Multi-platform Video App Builder

Designed a multi-platform CMS that lets broadcasters build streaming apps across 10 platforms without code — generating $40M in first-year revenue.

$40M first-year revenue with B2B product launch
+10 platforms supported through delivered design system
Zero code required for client app customization

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Interested to know more?

The above is just a glimpse of what I’ve accomplished over the past 25 years.

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My latest exploration with Ai

In this video, I demonstrate how my latest product can generate custom Gutenberg blocks using a single prompt or by pasting a link to a Figma file.

Teaching Design. Empowering Developers.

I offer courses that bring together design and development, focusing on design systems, Figma tokens, and utility frameworks like TailwindCSS. Learn how to build cohesive websites with a strong design foundation and effective coding practices. Plus, dive into open-source contribution with free Gutenberg blocks and code collaborations.

WP Tailwind Hero

Discover how design systems and tokens drive consistency and efficiency in your designs and code. Learn how design logic, structure, and UX come together to create a seamless experience.

Build Websites with visual builders

Build websites seamlessly using visual builders and utility classes (tokens). Learn how to leverage these powerful tools to create consistent, responsive designs with ease.

Code Snippets Collection

I contribute to a library of efficient code snippets, featuring lightweight CSS interactions, dynamic JS and GSAP animations, and powerful PHP functions to enhance web development.